Knowledge Base

How to Select the Right Speakers for Your Online Event

When planning an online event like a telesummit, one of the most important steps is curating your speaker lineup. Your speakers are the heart of your event, so choosing the right ones can make a huge difference in its success. But with so many potential speakers out there, how do you select the best ones for your event?

Aligning Speakers with Your Message

The first thing to consider when inviting speakers is whether they align with the core message of your event. Whether you’re hosting a summit on meditation, business development, or health and wellness, the right speakers should reflect the theme of your event. Their content should be relevant and resonate with your target audience.

Think about the type of value you want to offer to your attendees. For example, if your summit focuses on healing arts for women, you would want speakers who can provide insights and advice on topics like mindfulness, emotional wellness, or personal growth. When your speakers align with your message, they not only help reinforce the theme of the event but also add credibility to your event as a whole.

Understanding Your Target Audience

Knowing your target audience is key to selecting speakers who will make a lasting impact. Ask yourself questions like:

• What kind of content will appeal to my audience?
• What are the challenges or goals of my target demographic?
• What is the tone or energy of my audience — do they prefer casual, friendly talks, or more formal, data-driven presentations?

By answering these questions, you’ll have a clearer idea of what type of speaker will resonate with your attendees. This will help you make informed decisions when reaching out to potential speakers and ensure your event delivers value from start to finish.

Expect Some Declines: Contact More Speakers Than You Need

Not every speaker you reach out to will agree to participate in your telesummit. It’s important to be prepared for this and to contact more potential speakers than you actually need. It’s a simple numbers game: the more speakers you reach out to, the higher the chance that you’ll secure a full lineup.

Keep in mind that speakers are often booked months in advance, and they may not have availability on the date you’ve chosen for your event. Some may decline because they aren’t aligned with the event’s theme, while others may have personal or professional reasons for not participating.

When you reach out to a larger number of speakers than you think you'll need, you’re giving yourself more options. If one speaker isn’t available or doesn’t seem like the right fit, you’ll have other qualified candidates to consider.

Building Relationships with Potential Speakers

It’s also important to build relationships with potential speakers, especially if they’re a bit hesitant about committing. Offering a clear outline of your event, sharing the benefits they’ll receive, and explaining how their participation aligns with their goals can help ease their doubts.

Some speakers may be hesitant if they don’t know you or have worked with you before. The more you can demonstrate the value of your event to them — whether through exposure, new opportunities, or simply a platform to share their expertise — the more likely they are to say yes.

Streamlining Your Speaker Selection

Finding the perfect speakers for your event can be time-consuming, especially when you're starting from scratch. This is where services that connect you to a curated list of speakers can be a real asset. When you work with a service that already has a roster of speakers who are aligned with your event's themes, it takes the guesswork out of the process. You can save time and ensure that you’re reaching out to the right people who are eager to contribute to your event.

Whether you’re looking for expert speakers, podcast guests, or webinar hosts, working with a service that specializes in matching speakers with online events can simplify the process and lead to better results. These services can help you build a diverse and high-quality lineup while ensuring that your event remains relevant and appealing to your audience.

Simplifying Your Speaker Search

If you’re feeling overwhelmed by the process or simply want to save time, I offer a service that connects event organizers like you with a curated list of speakers who are perfectly aligned with your event’s themes. By working with me, you can streamline the speaker selection process, knowing that you’ll have access to a roster of qualified experts ready to contribute to your event. With the right lineup in place, you’ll create an event that’s engaging, impactful, and memorable for your audience.

If you need help finding speakers, contact us today!