Knowledge Base

The Importance of Promoting Your Telesummit: How to Ensure a Full House

Hosting a telesummit is no small feat. From curating your speaker lineup to organizing the logistics, it takes careful planning and dedication. But there’s one key element that often gets overlooked, especially by new event hosts: promotion. No matter how much effort you put into your event, all that hard work will be wasted if no one shows up.

Why Promotion is Crucial

Let’s face it: if you’ve planned a telesummit, you’ve invested significant time and resources into organizing speakers, managing schedules, and setting up the technical side of things. Now, all of that can be lost if you don’t have a strong audience to participate. Hosting a telesummit is an opportunity to share valuable insights with your target audience, grow your brand, and potentially increase revenue. But for all of this to happen, you need attendees.

Imagine putting everything in place for a powerful event, only to have a handful of people sign up. It’s discouraging, but it’s avoidable! Effective promotion is what ensures that people are not only aware of your event but also motivated to attend.

Building Awareness

The first step in promoting your telesummit is simply getting the word out. With so much noise in the digital world, it’s important to use multiple channels to make sure your event is seen. Consider promoting your telesummit via:

• Email marketing: Send out emails to your existing list. If you don’t have one yet, start building it now by offering free resources or value.
• Social media: Use platforms like Facebook, Instagram, LinkedIn, and Twitter to spread the word. Encourage your speakers to promote the event as well — after all, they’re already a trusted voice in their communities.
• Collaborations: Collaborate with influencers or like-minded brands who can share your event with their audiences. This can expand your reach significantly.
• Paid ads: If your budget allows, invest in paid advertisements to target your specific audience.

Creating Buzz

Once people are aware of your event, the next step is to build excitement and anticipation. You can do this by:

• Sharing teasers: Post sneak peeks of your speakers, topics, and exclusive content to entice your audience.
• Engaging with your community: Encourage conversations around your event. Use hashtags, host giveaways, or create polls related to your summit's theme.
• Highlighting the benefits: Clearly communicate what your attendees will gain from attending. Is it knowledge, networking, or something else? Make it obvious why they should attend.

Making Registration Easy

No one wants to jump through hoops to sign up for your event. A smooth, easy registration process is essential for converting interest into actual attendees. Here are a few tips:

• Keep it simple: Use a registration form that asks for only the essentials (name, email, etc.).
• Offer early-bird discounts or bonuses: People love a deal. Offering limited-time discounts or exclusive bonuses can increase urgency.
• Follow up: Once someone registers, send them reminders and updates as the event draws closer. Keep them engaged and excited to show up.

Leveraging Your Speakers

Your speakers can be some of your best promoters. Since they’re already an authority in their respective fields, their followers will likely be interested in what they have to say at your event. To leverage this:

• Encourage speakers to share: Ask your speakers to promote the event via their own networks, including social media, email lists, and newsletters. This widens your reach and builds credibility.
• Provide assets: Make it easy for your speakers to share by providing them with images, copy, and links they can easily use in their own promotional efforts.

Don’t Forget About the Technical Side

As you’re promoting your telesummit, don’t forget about the technical aspects, such as the platform you’re using to host the event. Ensure that your registration page is working properly, your links aren’t broken, and the platform you’re using for the actual event is tested and ready to go. Technical issues can derail an otherwise great event and can leave a bad impression on your attendees.

Promoting Your Event With a Little Help

If all this sounds a bit overwhelming, you’re not alone. Promoting your telesummit can be a time-consuming task, especially when you’re juggling other responsibilities. This is where working with a telesummit manager can help. By enlisting the help of someone who specializes in managing online events, you can take some of the pressure off and ensure that the promotion and technical management run smoothly.

As a telesummit manager, I help event organizers like you not only organize but also make sure the technical aspects are in place and optionally, we can help promote their events effectively. From managing the registration process to working with your speakers to promote the event, I can ensure that all the details are taken care of, leaving you free to focus on the big picture.

The Bottom Line

Promotion is key to ensuring that your telesummit doesn’t go unnoticed. By using a mix of email marketing, social media, collaborations, and strong calls-to-action, you can attract an engaged audience that’s eager to participate. And remember, if you’re feeling overwhelmed by the process, help is available. With a little support, your telesummit can reach its full potential, with a packed virtual room and attendees who are eager to learn and connect.